Brand

Who we are in a few squares: the name, the logo, the colors.

Name

Basicrum=basic+RUM

RUM is real user monitoring. Tsvetan Stoychev coined the name in 2018, and first wrote about it as Basic RUM in Open source backend RUM tool. Wait! What?

Don't capitalize RUM in Basicrum: write Basicrum, not BasicRUM.

Logo

basicrumOn dark
basicrumOn light
  • Designed by Faisal Ahmed
  • The logo glyph reads br; the r is in the negative space
  • The name is all lowercase in the logo: basicrum
  • The logo font is Geist
  • The logo is protected by copyright: use it unchanged, and only to refer to Basicrum

Colors

Ink#0a0a0a
Paper#fafafa
Orange#ff6d00
Sand#f8cd82
Green#008751
Indigo#6366f1

Ratings

Good#008751
Needs improvement#ffa300
Poor#ff004d

Typeface

GeistHeadings and text. Light for large headings.
Geist MonoCode, CSS selectors and numbers in tables.

Glyphs

Every icon on the site is drawn on the logo's 6×4 grid, in its colors (mostly). One square per cell, no curves.

Media kit

  • Logo packSVG glyph and PNG logo, for dark and light backgroundsDownload
  • PNGProduct screenshotThe app's home dashboard, as on the home pageDownload
  • JPGTeam photosTsvetan Stoychev and Faisal AhmedDownload

Press

Press and partnerships · tsto@basicrum.comContact us